Uncover the ads competitors don't want you to see
Most teams only notice a rival's new story once it shows up in a sales cycle. This page is for operators who want the opposite: an early, structured view of what competitors push in-market—offers, hooks, and landing experiments included.
In a full instrumentation pass, you'll tag this URL as a distinct campaign_landing so GA4 and Mixpanel can prove email → dedicated landing → signup paths—with person_id on the link, not raw email in every event payload.
The blind spot this page plays to
Ad libraries are public—but they are noisy. Without a system, you get out-of-context screenshots and hot takes. Monicads is the layer that makes recurring review possible: named competitors, dated snapshots, and narrative-ready summaries that survive a leadership readout.
See rotation, not one creative
Understand whether a rival is testing one hero claim or cycling five—impossible from a single saved image.
Separate funnel stages
Prospecting hooks often differ from retargeting. Split the story so media and lifecycle teams can align.
Operationalize alerts
Pair monitoring with an activation workflow: add brands, scrape, open insights—repeatable every sprint.
What you unlock inside the product
Live creative feed
Scroll and click in the app to generate engagement milestones for your warehouse and journey dashboards.
Person-level journeys
Pass person_id from MailerLite so BigQuery and Mixpanel exports join without raw email in behavioral analytics tables.
Fast demo loops
Run scrapes and open insights—ideal activation_event stories when you need to show email → product in one day.
Sample storyline from a monitoring week
Fictional labels—use them as a template for your next Friday competitive review.
Portfolio scan
Three new video hooks from Brand A; static catalog ads unchanged. Suggests creative refresh concentrated at TOF.
Offer shift
Brand B swapped “20% off” for “first month free” on two LPs—track whether retargeting follows in 48h.
Insight brief
Generated summary for PMM: retargeting still uses old objection-handling video; opportunity to contrast in our sprint.
“We stopped asking 'did you see their new ad?' and started asking 'what changed since last sprint?' That shift is what this tool is for.”
- UTM-tagged email → this landing → pricing or signup
- Same person_id on the URL ties pre-signup browsing to in-app events
- Scroll-depth and CTA clicks give you engagement between major milestones